BY JENNIFER BONIOR
DIRECTOR OF SPECIAL EVENTS
Creating content can be a full time job and since you already have a job, it’s important to have a few tricks up your sleeve for how to bust out a post when you’re in a pinch. Next time you find the creative juices coming to a halt, give one of these a shot.
Share Your Knowledge - Don’t forget you are an expert in your field and are a valuable resource to your clients. Share a “little known fact” or a “common misconception” about your profession. Or when in doubt, reach out to your audience and ask them what they’d like to know! The questions you get in response could create a series of “Q&A” posts for you and your business.
Interviews Are Always In - Maybe you’re still growing in your field and wouldn’t consider yourself an “expert” yet. No need to worry because you can still leverage the knowledge of the experts that you do know. Set up an interview with a trusted mentor and get to asking those valuable questions! You’ll not only learn a little during the interview but you’ll hopefully also create a great content resource as a result.
Recap / Review - Next time a major industry event occurs, consider doing a recap for your audience; what were the big takeaways? Or when a new product launches, do a review of how it’s performing; it is really worth all the hype? Odds are you’re already doing the research to you stay up-to-date on what’s happening in your industry, so why not use that knowledge to engage with your customers?
Lists, Lists, Lists - Everyone loves a list; especially a checklist! People love to have things given to them in a concise and digestible manner, and what better way to do that than a list? Whether it be a “step-by-step” style list or a “don’t forget _____” kind of list, try to boil your next idea down to a series of key bullet points before you hit post.
Survey Says - Creating a survey can not only help you get valuable information from your customers, but it’s also a fun way to engage with them. So next time you’re feeling the writer’s block coming on, try turning the tables and put the spotlight on your followers.
Share Your Resources - Everyone has their go-to resources, whether it be a comprehensive set of books, a dependable website, an informed local organization, etc. Knowing what resources are and aren’t reliable is important and worth sharing with your customers!
Top 5, Top 10, Top 100 - Sometimes it’s ok to play favorites! Share your top picks for the things you trust the most and as a result help your audience make better choices. Plus, odds are they’ll remember who they got the great advice from and you’ll establish a little brand loyalty.
DIRECTOR OF SPECIAL EVENTS
Creating content can be a full time job and since you already have a job, it’s important to have a few tricks up your sleeve for how to bust out a post when you’re in a pinch. Next time you find the creative juices coming to a halt, give one of these a shot.
Share Your Knowledge - Don’t forget you are an expert in your field and are a valuable resource to your clients. Share a “little known fact” or a “common misconception” about your profession. Or when in doubt, reach out to your audience and ask them what they’d like to know! The questions you get in response could create a series of “Q&A” posts for you and your business.
Interviews Are Always In - Maybe you’re still growing in your field and wouldn’t consider yourself an “expert” yet. No need to worry because you can still leverage the knowledge of the experts that you do know. Set up an interview with a trusted mentor and get to asking those valuable questions! You’ll not only learn a little during the interview but you’ll hopefully also create a great content resource as a result.
Recap / Review - Next time a major industry event occurs, consider doing a recap for your audience; what were the big takeaways? Or when a new product launches, do a review of how it’s performing; it is really worth all the hype? Odds are you’re already doing the research to you stay up-to-date on what’s happening in your industry, so why not use that knowledge to engage with your customers?
Lists, Lists, Lists - Everyone loves a list; especially a checklist! People love to have things given to them in a concise and digestible manner, and what better way to do that than a list? Whether it be a “step-by-step” style list or a “don’t forget _____” kind of list, try to boil your next idea down to a series of key bullet points before you hit post.
Survey Says - Creating a survey can not only help you get valuable information from your customers, but it’s also a fun way to engage with them. So next time you’re feeling the writer’s block coming on, try turning the tables and put the spotlight on your followers.
Share Your Resources - Everyone has their go-to resources, whether it be a comprehensive set of books, a dependable website, an informed local organization, etc. Knowing what resources are and aren’t reliable is important and worth sharing with your customers!
Top 5, Top 10, Top 100 - Sometimes it’s ok to play favorites! Share your top picks for the things you trust the most and as a result help your audience make better choices. Plus, odds are they’ll remember who they got the great advice from and you’ll establish a little brand loyalty.
RSS Feed
